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October 15, 2024online-selling-blueprint

Tanqory's Global Expansion in 2025

We're expanding to three new regions and opening offices in London, Singapore, and São Paulo.

Try Tanqory
Global map visualization showing Tanqory's international office locations

Today marks a major milestone in Tanqory's journey: we're officially expanding to serve customers across three new continents.

New Regional Offices

We're opening offices in:

London, United Kingdom

Our European headquarters will serve customers across the EU and UK, with dedicated support teams and localized features.

Singapore

Our Asia-Pacific hub will bring Tanqory closer to our rapidly growing customer base in the region.

São Paulo, Brazil

Latin America represents a huge opportunity, and we're committed to serving this vibrant market with local expertise.

Why Now?

Over the past year, we've seen incredible organic growth in these regions. More than 40% of our new customers now come from outside North America.

By establishing local presence, we can:

  • Provide better customer support across time zones
  • Build features tailored to regional needs
  • Collaborate with local partners and communities
  • Ensure data residency compliance

Hiring Locally

We're hiring talented individuals in all three regions:

  • Engineering teams
  • Customer success managers
  • Sales and partnerships
  • Operations and support

Visit our careers page to see open positions.

What This Means for You

If you're an existing customer:

  • Faster support response times
  • Regional data centers (coming Q2 2025)
  • Localized pricing and billing

If you're new to Tanqory:

  • Support in your local time zone
  • Multi-language documentation
  • Regional compliance and certifications

Strategic Expansion in a Global Market

Our decision to expand globally reflects broader industry trends. Almost a third of technology companies are pursuing international expansion in 2025, recognizing that growth increasingly comes from serving diverse markets and customer needs.

Tanqory's Global Expansion in 2025 - Content image

Why These Specific Markets?

Each region we've chosen offers unique advantages:

Europe: London Hub

  • Access to the world's fifth-largest economy
  • Gateway to the European Union market
  • Strong regulatory framework and data protection standards
  • Thriving tech ecosystem with access to top talent
  • Time zone coverage for Americas and Asia collaboration

Asia-Pacific: Singapore Base

  • Strategic location serving the world's fastest-growing region
  • Business-friendly regulatory environment
  • Multilingual workforce and cultural diversity
  • Robust digital infrastructure
  • Access to emerging markets across Southeast Asia

Latin America: São Paulo Presence

  • Largest economy in South America
  • Growing digital transformation across industries
  • Young, tech-savvy population
  • Strong entrepreneurial culture
  • Expanding middle class with increasing technology adoption

The Path to Global Operations

Expanding internationally isn't just about opening offices. It requires careful planning and execution across multiple dimensions:

Infrastructure and Technology

We've invested significantly in our global infrastructure:

  • Regional Data Centers: Coming in Q2 2025, these will ensure low latency and data residency compliance
  • Content Delivery Network: Optimized for fast performance across all regions
  • Distributed Architecture: Our platform now supports multi-region deployments
  • Redundancy and Failover: Enhanced reliability through geographic distribution

Localization Strategy

We're going beyond simple translation:

  • Language Support: Adding Portuguese, Spanish, Mandarin, and Malay
  • Currency and Payment: Local payment methods and currency support
  • Compliance: Meeting GDPR, LGPD, PDPA, and regional regulations
  • Cultural Adaptation: Features designed for local business practices
  • Time Zone Optimization: Support and services aligned with local business hours

Building Local Teams

Our hiring strategy focuses on finding exceptional talent who understand their local markets:

Engineering Teams (40+ positions)

  • Full-stack developers
  • Platform engineers
  • DevOps and infrastructure specialists
  • Quality assurance engineers
  • Security engineers

Customer Success (30+ positions)

  • Solutions architects
  • Technical account managers
  • Support engineers
  • Training specialists
  • Customer success managers

Sales and Partnerships (25+ positions)

  • Account executives
  • Business development managers
  • Partner success managers
  • Sales engineers
  • Regional sales directors
Tanqory's Global Expansion in 2025 - Slide 1
Tanqory's Global Expansion in 2025 - Slide 2
Tanqory's Global Expansion in 2025 - Slide 3

Operations (15+ positions)

  • Finance and accounting
  • Legal and compliance
  • HR and recruiting
  • Office management
  • Administrative support

Embracing Remote-First Culture

While we're opening physical offices, we're maintaining our remote-first approach. These offices serve as collaboration hubs, not mandatory workspaces. This reflects broader 2025 trends where workforce decentralization and digital collaboration are becoming the norm.

Our teams will have access to:

  • State-of-the-art collaboration spaces
  • Private work areas and meeting rooms
  • Community events and team gatherings
  • Flexible workspace arrangements
  • Full remote work options

Customer Benefits in Detail

For Enterprise Customers

Enhanced Support Coverage

  • 24/7 support across all time zones
  • Escalation paths in local languages
  • Regional technical specialists
  • On-site training and onboarding options
  • Dedicated regional account teams

Data Sovereignty

  • Regional data storage options
  • Compliance with local data protection laws
  • Transparent data processing policies
  • Regular compliance audits
  • Data portability guarantees

Performance Improvements

  • Reduced latency through regional infrastructure
  • Faster API response times
  • Improved uptime through geographic redundancy
  • Enhanced disaster recovery capabilities
  • Better mobile performance in emerging markets

For Growing Teams

Localized Pricing

  • Currency-appropriate pricing models
  • Regional payment methods
  • Volume discounts based on local markets
  • Flexible billing cycles
  • Transparent pricing without hidden fees

Market-Specific Features

  • Integration with popular local tools
  • Support for regional business practices
  • Customizable workflows for local requirements
  • Compliance templates for regional regulations
  • Industry-specific solutions

Partnership Ecosystem

We're building strategic partnerships in each region:

Technology Alliances

  • Integration partners for seamless workflows
  • Cloud infrastructure providers
  • Security and compliance specialists
  • Analytics and business intelligence platforms
  • Industry-specific solution providers

Channel Partners

  • Value-added resellers
  • Systems integrators
  • Consulting firms
  • Training and certification partners
  • Managed service providers

Community Partners

  • Local tech communities and user groups
  • Industry associations
  • Academic institutions
  • Startup accelerators and incubators
  • Non-profit organizations

Sustainability and Responsibility

Our expansion includes strong commitments to sustainability:

  • Green Offices: LEED-certified buildings with minimal environmental impact
  • Carbon Neutral Operations: Offsetting emissions through verified programs
  • Local Impact: Supporting community initiatives in each region
  • Sustainable Supply Chain: Working with environmentally responsible vendors
  • Diversity and Inclusion: Building teams that reflect local communities

Roadmap for 2025 and Beyond

Our global expansion timeline:

Q1 2025 (Completed)

  • Office space secured in all three locations
  • Initial hiring completed
  • Legal entities established
  • Regional leadership appointed

Q2 2025

  • Regional data centers operational
  • Full customer support teams in place
  • Localized platform features launched
  • Partner ecosystems established
  • First regional customer events

Q3 2025

  • Expanded sales teams fully operational
  • Regional compliance certifications achieved
  • Enhanced localization features
  • Community programs launched
  • First regional user conference

Q4 2025

  • Evaluation of additional markets
  • Product innovations from regional teams
  • Global customer success metrics achieved
  • Plans for 2026 expansion
  • Year-end global team gathering

Measuring Success

We're tracking our expansion success through key metrics:

  • Customer Satisfaction: Regional NPS and CSAT scores
  • Performance: Latency, uptime, and response times by region
  • Growth: Customer acquisition and revenue by market
  • Team Health: Employee satisfaction and retention
  • Market Penetration: Share of target markets
  • Partner Ecosystem: Number and quality of partnerships

Our Commitment

As we grow globally, we remain committed to our core values:

  • Customer First: Every decision prioritizes customer success
  • Quality and Reliability: No compromise on product excellence
  • Transparency: Open communication about our progress and challenges
  • Innovation: Continuous improvement driven by customer needs
  • Responsibility: Ethical business practices and social impact
  • Inclusion: Diverse teams and perspectives make us stronger

Looking Ahead

This expansion is just the beginning. We're committed to building a truly global platform that serves teams everywhere, respecting local needs while maintaining the consistent quality our customers expect.

As we continue to grow, we'll explore additional markets, deepen our presence in current regions, and build products that serve the diverse needs of businesses worldwide. The future of work is global, distributed, and collaborative, and we're excited to be part of that transformation.

Thank you to our customers, partners, and team members who made this possible. Your trust and support drive everything we do.

We're just getting started on this global journey, and we couldn't be more excited about what's ahead.

For press inquiries, contact press@tanqory.com For career opportunities, visit careers.tanqory.com For partnership inquiries, contact partners@tanqory.com

Author:Tanqory Team
Published:October 15, 2024
Topic:online-selling-blueprint

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